Partnering for Success: The Rise of Cat® and Barloworld Zimbabwe

Explore the remarkable impact Cat® solutions have had on Zimbabwe's economic and socio-economic landscape through the transformative power of collaboration and commitment to excellence. Discover how innovative solutions and strategic partnerships are driving growth, empowerment, and progress across the region. 

In the dynamic landscape of Zimbabwe's industrial sectors, the Barloworld Equipment name is a symbol of innovation and excellence, cementing our presence as the leading provider of Cat® solutions. 

The local Zimbabwean market has its unique needs and challenges, as every region does, and this calls for solutions that are equally as unique. We’ve experienced many victories and opportunities since being established in Zimbabwe, and the success stories we’re going to share underscore our commitment to solidifying the Cat® brand’s presence in Zimbabwe.

Our journey in Zimbabwe is marked by a deeper, more profound purpose – one rooted in making a positive impact on the lives of Zimbabwean citizens. Through a blend of innovation, dedication, and heartfelt engagement, we’ve embarked on a mission to empower communities, drive economic growth, and foster sustainable development across the nation. 

Cat® Machinery in Zimbabwe: A Catalyst for Development

We made the choice to expand into Zimbabwe and begin establishing our dealership and the Cat® brand’s presence because of the immense opportunity we saw for growth and development in the mining, construction, and agricultural sectors. 

“There has been a massive growth from a $3 billion mining economy in 2017 to a $12 billion one in 2023. That implies numerous opportunities for yellow equipment,” says Henry Madovi, Country Manager at Barloworld  Zimbabwe.

The government's infrastructural development initiatives are driving growth in the construction sector, also creating a demand for Cat® equipment. Due to land gearing and irrigation initiatives, Zimbabwe's efforts to revitalise agriculture present further opportunities.

Additionally, the government-led programs in various ministries create more opportunities and a call for a trusted brand that is capable of supporting Zimbabwe's mining, construction, infrastructure development, and agricultural sectors, despite the economic challenges currently faced by the country.

Innovation in Action: Transformative Impact of Cat® Machinery

As Zimbabwe and its earthmoving sectors evolve, so does the call for more technologically advanced innovations. The state-of-the-art solutions Cat® offers enhance connectivity and productivity, even in remote or challenging environments. As such, our solutions have earned a well-deserved reputation for reliability and performance in diverse industrial settings. 

The Zimbabwean government's initiative to rehabilitate roads across the country through the Emergence Roads Rehabilitation Program is underscored by the contractor’s widespread adoption of Cat® equipment for national development projects.

Furthermore, initiatives like various dam construction and irrigation projects, amongst others, bolster food security in the country. 

“We're overseeing the rehabilitation of the Harare-Masvingo-Beitbridge highway. Five different contractors are involved, most of whom are using our Cat® equipment. As part of another initiative, we have an Australian company called Invictus Energy Limited exploring oil and gas prospects in Zimbabwe, exclusively utilising Cat® machines,” says Madovi.

Ultimately, these successful developments underscore the pivotal role of the Cat® brand’s presence in Zimbabwe and driving forward the nation's development agenda. 

Success Stories: Powerful Partnerships 

Much of our brand's success has been achieved through collaboration with customers across the various industries we’ve mentioned thus far. 

We engage with industry associations like the Chamber of Mines and the Construction Industry Federation of Zimbabwe to understand customer needs and challenges. By participating in meetings and conferences, we have the opportunity to showcase the Cat® brand and provide tailored solutions to address industry-specific requirements.

“One of our mining sector customers emphasised that they prefer Cat® mainly for its backup support. They highlighted that while any equipment can break down, it's the supplier's response after the breakdown that matters,” says Madovi on the topic of customer satisfaction and success.

Beyond corporate partnerships, we also build partnerships with individual customers to understand their needs and how Cat® solutions would empower them to optimise productivity, efficiency, and safety. Through these intimate partnerships, we’ve seen our partners experience tangible benefits and achieve success.

Making a Difference: Barloworld's Commitment to Economic Growth and People

Our presence in Zimbabwe has had a profound and positive economic impact, driving growth, fostering job creation, and enhancing local economic development. 

One notable example is the road rehabilitation project, which has not only improved infrastructure but also created thousands of jobs, providing opportunities for skill development and livelihood improvement. 

Cat® solutions have played a pivotal role in driving productivity and competitiveness across various industries. 

“We can look at the industry growth rates associated with Cat®. For example, the mining sector grew by almost 5% last year, while the construction sector grew by 4%. Cat® is integral to both mining and construction. Additionally, the agriculture sector grew by more than 11.1%, and Cat® machines play a crucial role in preparing land for irrigation and opening up fields,” says Henry Madovi.

Our commitment to sustainable socio-economic development in Zimbabwe extends beyond business operations, aiming to make a positive impact on local communities.

One such example is our prioritisation of skills development through apprenticeship training programs for diesel plant fitters and auto electricians, as well as graduate training initiatives aimed at nurturing future leaders in various departments. As part of our future endeavours, we will be identifying disadvantaged schools and providing them with Cat® solar systems as a contribution to community empowerment and sustainable development beyond business success.

Empowering Zimbabwe's Future with CAT Solutions

As we look towards the future, we will continue empowering Zimbabwe's growth and development through innovative Cat® solutions and strategic initiatives.

Our vision is to expand our operations and make Cat® even more accessible across the region. To achieve this, we are launching a rental division that will enable customers in mining, construction, and other sectors to rent top-of-the-line Cat® equipment at a cost-effective price, providing greater flexibility. 

We also aim to expand our presence in other provinces within Zimbabwe where Cat® solutions are in demand. This expansion aligns with our commitment to meeting the evolving needs of our customers while driving positive change and contributing to Zimbabwe's sustainable development. 

Our determination to continue solidifying the Cat® brand’s presence in the Zimbabwean region has been the driving force behind every success story. Through a combination of innovation, excellence, and social responsibility, we have brought global products to Zimbabwe and tailored its solutions to meet the specific needs of the local market. Our enduring partnerships are built on the foundation of mutual trust, collaboration, and dedication to making a positive impact. 

As we continue to navigate the evolving landscape of Zimbabwe's earthmoving sectors, we will continue driving innovation, fostering excellence, and contributing to the socio-economic development of the nation. Together, we envision a prosperous future, and we are excited to continue our journey as a symbol of progress and enduring partnership.

Experience the impact that we have firsthand. Learn more about how Barloworld Zimbabwe and Cat® solutions can help you shape your future by contacting your local dealer today.